The great developer dream is to build a wildly successful software application that users all over the world love and adore. An important aspect of any application is its data management apparatus. With SQL Server 2005 it’s possible to start building your legion of admirers today…for free. In this review of Microsoft’s Innovate on SQL Server program, Ty Anderson explains why SQL Server is a great solution for your software products while explaining the advantages provided by working with Microsoft to do it.